Art Intelligence Dives Into the Shark Tank

Bridget L. Goodbody, Ph.D.


On October 30th, Art Intelligence CEO and Founder Bridget L. Goodbody Ph.D. presented at a #SharktankEDU event organized by iZone and the New York City Department of Education with Preeti Birla, Director of Community, Outreach & Partnership for Innovate NYC Schools.

Inspired by the hit TV show “Shark Tank”—a business-themed reality program in which aspiring entrepreneurs seek investment money from high-profile “sharks” like Mark Cuban, Barbara Corcoran, Robert Herjavic, and Daymond John—the #SharktankEDU forum offered us a great opportunity to “pitch” Art Intelligence to a roomful of NYC educators, most of whom taught middle school.

And…? Did we catch any sharks? Or get eaten alive?

To be perfectly honest, the waters were a bit rough at first, thanks to some unforeseen technical difficulties. Sadly we were unable to showcase the depth of content in our demo and were forced to improvise—passing around an iPad to let the teachers take a look at our Patricia Piccini app. After our presentation, the “sharks” were asked to fill out questionnaires to offer their feedback.

What did we learn? Quite a bit.

Most of the responses were overwhelmingly positive, especially when it came to the product itself. “Amazing” and “beautiful,” “easy to use” and “fun to explore” were a few typical comments.

Of course, there’s always room for improvement. Some of the teachers wished the app had been tailored to their specific curriculum. Some thought it would be helpful to include a lesson plan for teachers and discussion questions for students. A few others wanted the timeline to be linked internally or more flexible thematically. Duly noted.

Finally, the big question: Would you, as a teacher, use this app?

More than half of them said yes, they would use it in their classroom. The ones who answered no thought it wouldn’t fit into their current curriculum and would need to be configured to their lesson plan. But all in all, the positive responders seemed genuinely enthusiastic about the app.

So there you go. After swimming with the sharks, we’re ready to dive back in and get to work. What doesn’t kill us only makes us stronger, right? Smarter, too. So now we can say we’re Art Intelligence, and WE SURVIVED SHARK TANK.

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